Cairington
Stahl
Social Media Coordinator
About Me
I recently graduated from Michigan State University with a B.S. in Advertising Management and a focus in Women’s & Gender Studies. Through freelance work as a Mobile App Content Creator and Social Media Coordinator, I’ve gained hands-on experience developing content strategies, creating engaging copy, and managing social platforms to help brands connect with their audiences.
I’m especially interested in using creativity and data-driven insights to improve engagement, build brand awareness, and strengthen audience relationships. As I grow in my career, I’m excited to bring my skills in content creation, social media management, and user engagement strategy to a collaborative team where I can learn and make an impact.
Education
2020 / 2025
Michigan State University
Bachelor of Sciences (BS) in Advertising Management
Minor in Women’s & Gender Studies
Cumulative GPA: 3.91 | Dean’s List: Fall 2020 – Spring 2025
Memberships: SALi Chairwoman - Gamma Phi Beta
Resume
Freelance App Content Creator|Red Star Equities, LLC — Mount Clemens, MI March 2025 - Present
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Produced engaging in-app content and copy for mobile applications, driving a 25% increase in daily active user engagement by aligning tone, style, and UX flow with brand voice.
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Analyzed user behavior metrics and feedback, iteratively improving content to raise average session duration by 12%, increasing overall retention rates.
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Standardized and reformatted in-app content, ensuring brand consistency across all features and user flows, which improved content readability and reduced user navigation errors by 20%.
Freelance Social Media Coordinator|Red Star Equities, LLC & Affiliates — Mount Clemens, MI December 2024 - Present
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Created and scheduled high-performing posts across Instagram and Facebook, generating a 40% boost in average engagement rate by leveraging trending formats and platform insights.
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Managed community engagement by responding to comments, messages, and inquiries within 24 hours, increasing positive sentiment scores by 30% and fostering loyal brand communities.
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Launched and established company presence on TikTok, Facebook, and Instagram by developing platform-specific strategies and content, which expanded brand visibility and strengthened audience reach.
Retail Sales Associate|Apple Blossom Baby & Decor — Grosse Pointe Farms, MI May 2022 - December 2023
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Delivered personalized product consultations and demos, boosting upsell revenue and customer confidence by 15%.
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Ensured seamless customer experiences by accurately processing high-volume transactions and managing personalized orders with 100% accuracy.
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Optimized inventory and merchandising for 300+ SKUs, reducing expired stock by 20% and maintaining full product availability during peak demand.
Busser and Hostess|Ferlito's Restaurant — Grosse Pointe Woods, MI October 2017 - January 2021
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Processed $1K+ in daily transactions with 100% accuracy, ensuring smooth front-of-house operations and exceptional customer service.
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Resolved 95% of customer inquiries on first contact, improving service efficiency and reducing wait times by 10–15%.
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Streamlined workflows and led a COVID-19 compliance project, cutting setup time by 15% and enhancing operational standards.
Certifications
Institute for Advertising Ethics
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USA Certified Ethical Advertising Scholar & Executive
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AI Integrity Shield
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IAE Green Shield
